Technological revolution boosting business sustainability

Virtual reality (VR) enables the simulation of decisions in advance of their implementation, minimizing costs and reducing environmental impact. An Ipsos report reveals that its use in product development can save up to 20% in production costs and reduce industrial waste significantly.

The UN already uses immersive simulations to raise awareness of climate change, allowing users to experience the effects of the environmental crisis in real time. These experiences have been shown to change perceptions and encourage sustainable actions with tangible impact.

Marketing is also being transformed by VR, creating immersive experiences that strengthen the emotional connection with consumers and influence responsible purchasing decisions. According to a PCMA study, VR increases information retention by 70% and enhances emotional connection.

While the initial investment may be a challenge, its ability to transform industries and accelerate the fight against climate change makes it a must-have technology. VR is no longer just an innovation, it is the future of business sustainability.